This Southbeach Modeller screenshot shows a Southbeach grid, defining a SWOT analysis. An artificial example is given to illustrate how the model can generate creative output, both by analyzing the agents and effects between them, as well as their placement on the grid. Each agent knows where it is on the grid, and therefore, rules that refer to grid axes can pick up the names of those agents. The panel on the right shows some of the syntax. What this illustrates is the powerful semantics of Southbeach Notation being linked to the creativity of its users, to generate applications (creative 'tools') that others can use to analyse other models.
Note from founder Howard Smith: We are close the dream I had in the original 'triz methods' series of articles, where active models would suggest their own improvements. This SWOT example was covered in this article, originally published at BPTrends.com.
Beyond SWOT and towards change
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