Use Southbeach Modeller to search the Web to find related articles. Copy and paste text from the Web into your models. Model the associated effects and then generate creative output as required, using domain specific rule sets (MyCreativity) developed by you. Apply these to any model you develop in the future. Share models or rule sets with colleagues.
Sunday, 21 June 2009
As the following screen shot shows, Southbeach Modeller is not limited to small models. Add hundreds of agents and hundreds of links. Generate reports and creativity based on these models, selectively or over all links, according to rules set by you with Southbeach | MyCreativity.
A screenshot of a Southbeach model of GE (General Electric co), based on text from the company's home page. Links in the model can be used to search the Web. Clicking on elements of the model triggers the generation of creative output. This output is not built into the tool. Users of Southbeach Modeller can develop their own methodologies, prompts, questions and suggestions, and apply them selectively to any Southbeach model with full control of output. Patterns are matched as required.