Monday, 21 September 2009

SWOT chart with rules-driven creative output

This Southbeach Modeller screenshot shows a Southbeach grid, defining a SWOT analysis. An artificial example is given to illustrate how the model can generate creative output, both by analyzing the agents and effects between them, as well as their placement on the grid. Each agent knows where it is on the grid, and therefore, rules that refer to grid axes can pick up the names of those agents. The panel on the right shows some of the syntax. What this illustrates is the powerful semantics of Southbeach Notation being linked to the creativity of its users, to generate applications (creative 'tools') that others can use to analyse other models.

Note from founder Howard Smith: We are close the dream I had in the original 'triz methods' series of articles, where active models would suggest their own improvements. This SWOT example was covered in this article, originally published at Beyond SWOT and towards change

Thursday, 17 September 2009

Economic Uncertainty by

This model is based on a fortnightly update newsletter from Outsights research. For more information on how to use this information in your organization, write to

Friday, 4 September 2009

Preview of MyCreativity User Interface

This screenshot is a preview of Southbeach | MyCreativity, to be released later this year. On the left, you see the palette panel now has it own tabs. One of these is 'Creativity'. This list all the rules/scripts/applications available to the Modeller. Each can be turned on or off or combined. Clicking around a model then generates the appropriate output in the lower panel. This output panel has its own context (right mouse) menu which gives control of the formatting of the output.

Rule sets are developed by the user, and simply copying them to an appropriate directory makes them available for use.

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